职位描述: JobDescription工作描述: 熟悉钓具行业的发展现状，准确把握渔具行业发展方向，负责既定品牌定位及建设，通过产品线的有效规划、引进和开发，制定有效市场策略及活动，提升品牌竞争力，并确保产品销量和市场占有率。Responsibilities职责:1.负责品牌的运营及市场活动;通过产品线的有效管理，建立品牌的市场地位；2.负责产品线的规划、引进及并和供应商合作开发新产品;3.控制产品线的预算、毛利以及制定产品改进计划;4.制定有效的市场策略及组织市场支持活动，促进产品销售及提升品牌地位；5.对相关产品线的技术服务提供支持 Requirements要求:1.喜好并擅长钓鱼活动；熟悉渔具行业的发展现状。2.在著名消费品公司（最好是外企）从事过品牌及市场管理工作，担任过类似职务；3.大学本科学历(专业方向:产品市场商业管理,原材料科学,市场学,工程类);4.英语口语流利，能参加美方的电话会议；5.工作地点在北京 JobDescription:WellunderstandthecurrentsituationofFishingtackleindustry,foreseethedevelopingtrend.Managethebrandbuildingandposition,includinganalysisandportfolioimprovementbyproductdevelopmentforlocalmarket,improvethebrand’scompetivenessandgrowsales. Responsibilities:1.Managementofthededicatedbrand,improveitsimageandawareness2.Giventhemarketsituation,planningtherightproductstrategy;Co-operationwiththevendortodevelopnewproducts;3.Controllingofproductlinebudgets,marginandset-upofimprovementplans,furtherdevelopmentofsalesthroughrealizationofmarketingactivitiesandsalessupport;4.Systematicpenetrationofstrategictargetmarketsandcustomerstogetherwithsalesteam;5.Supportincustomercomplaintmanagementforrelatedproductlines. Requirements:1.Favorandgoodatfishingsportsandfamiliarwiththeindustry;2.Aworkingexperienceofbrandingormarketinginthefamousconsumablecompany,amulti-nationalisplus,3.Universitydegree(Productmarketingbusinessadministration,materialscience,marketing,Industrialengineering);4.Customerorientedskills,efficientinSelf-organization,strongcommitmentandstrongincommunication;5.FluentBusinessEnglishbothinoralandwritten;excellentinsoftwaresuchasMSOffice;6.ThispositionislocatedinBeijing. 不符合条件的应征者请勿投简历。
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